Valentino SS16: An Integration of Cultural Change

Glamour. Sophistication. Italian. Sexy. Red.

All of these powerful words evoke an equally influential image. A brand composed of an obsession over the female form and an appreciation of curves. Valentino Garavani is a man who encompasses class, confidence and sophistication. As a designer, he made incredible patterns that showcased a woman’s shape in an ideal and flattering manner. As a Vogue editor once said, “Valentino was the first to do clothes that really enhanced a woman and moved with her” (Beyfus). With current head designers Maria Grazia Chiuri and Pier Paolo Piccioli using their past accessory design to its best use, the Spring/Summer 2016 runway show incorporated the creative heads best attributes with Valentino Garavani’s. Both Chiuri and Piccioli have maintained Valentino’s heritage through their continued focus on the womanly figure. They utilize shapes that highlight the beauty of the female form- a feature crucial to the Valentino brand.

Continue reading